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December 2004
ABBEY ILLUMINATES DARK NIGHTS
W&Co supplied and installed the prestigious Katana ultra slim light boxes to a number of Abbey banks around the country as part of their re-branding. This was successfully completed and created a wonderful showcase for Abbey's new marketing message.
As light boxes have been proven to significantly increase not only customer traffic but also sales, Abbey were very keen to utilise them to experience the benefits first-hand. Market research by a leading European bank which had the light boxes in their windows found that banks using the double sided ultra slim light boxes on pole systems enjoyed more than a 30% increase in sales.
The Katana double-sided A0 light boxes fixed to a specially manufactured pole system in the banks' windows maximise the advertising area to customers inside the bank and potential customers outside. These were complemented by single sided Katana ultra slim light boxes mounted onto the walls making the most of previously unused advertising areas.
Abbey were so pleased with the look of the A0 light boxes that there is a potential to use A2 double sided Katana light boxes above the ATM machines inside the banks.
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