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MINI Park Lane
W&Co supplied and installed Flex Face light boxes at the new MINI showroom in Park Lane. The brief was to create two illuminated walls – the first, and largest, consists of a ‘London at Night’ graphic, providing a backdrop to the interior of the showroom. The wall is made up of 12 light boxes each 2.1 metres square in a 3 x 4 configuration, making an overall display size of nearly 53 square metres.
The second wall shows an image of a New MINI Cooper S on a racing track. The picture has been printed onto a flexible PVC fascia which is then stretched across four large light boxes and installed into a recess, making them flush to the wall.
The first and largest graphic proved a challenge - due to the size of the light boxes and the need for a frameless finish, the Flex Face light box which has a PVC banner facia was chosen as the best solution. After much consultation and planning, W&Co found they had to manipulate the various sizes of the light boxes to fit around a mezzanine floor and supporting RSJ. MINI Park Lane also required the light boxes to be dimmed at certain times of day. For this to work, the internal electrics of the light boxes had to be specially equipped with electronic dimmable ballast and low voltage wiring.
Both W&Co and MINI Park Lane. were delighted with the finished result, and the showroom is now open for you to view the stunning visual effect!
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