MINI

MINI Park Lane
W&Co supplied and installed Flex Face light boxes at the new MINI showroom in Park Lane. The brief was to create two illuminated walls – the first, and largest, consists of a ‘London at Night’ graphic, providing a backdrop to the interior of the showroom. The wall is made up of 12 light boxes each 2.1 metres square in a 3 x 4 configuration, making an overall display size of nearly 53 square metres.

The second wall shows an image of a New MINI Cooper S on a racing track. The picture has been printed onto a flexible PVC fascia which is then stretched across four large light boxes and installed into a recess, making them flush to the wall.

The first and largest graphic proved a challenge - due to the size of the light boxes and the need for a frameless finish, the Flex Face light box which has a PVC banner facia was chosen as the best solution. After much consultation and planning, W&Co found they had to manipulate the various sizes of the light boxes to fit around a mezzanine floor and supporting RSJ. MINI Park Lane also required the light boxes to be dimmed at certain times of day. For this to work, the internal electrics of the light boxes had to be specially equipped with electronic dimmable ballast and low voltage wiring.

Both W&Co and MINI Park Lane. were delighted with the finished result, and the showroom is now open for you to view the stunning visual effect!

MINI Derby
A large Flex Face light box with backlit PVC banner graphic was supplied and installed by W&Co in the MINI showroom in Derby for the launch of the new MINI Clubman. The total size of the Flex Face light box was over 6 metres in length by over 2 metres in height with one continuous graphic printed on backlit grade PVC banner stretched across the face of the light box.

The client demanded something eye catching that would make a big impact in their car showroom for the new MINI Clubman launch and the Flex Face light box stood out as the best display option. The graphic for the backlit banner consisted of 100’s of individual artworks by various artists collated together to create a huge awe inspiring montage. The flex face light box was turned quickly in only 2 weeks from the finalised design to installation. The client was extremely pleased with the result and commented, "everyone was thoroughly impressed by the artwork and it is definitely something worth seeing if you are up in the Derby area."

Flex Face light boxes prove again how effective they are for larger illuminated sign applications, as they have done with many of our other blue-chip clients including Harrods and British Airways.