Harrods
Harrods "Discover Hong Kong" Light BoxesLarge format Flex Face light boxes were displayed in the front windows of Harrods to celebrate the UK launch of Discover Hong Kong Year with a glittering ceremony at the world-famous department store in Knightsbridge.
Officiating at the launch were Hong Kong's Chief Executive and Hong Kong Tourism Board Chairman as well as the Lord Mayor of Westminster and Harrods Chairman, Mr Mohamed Al Fayed. Together they performed the switch-on ceremony of Harrods' famous festive lighting.
At the centre of the festive lighting, an 11 metre double sided flex face light box, accompanied by a smaller 5 metre wall mounted light box both supplied and fitted by W&Co, in partnership with Protean Design, including the large format backlit banner graphics.
The light boxes were supplied in smaller, equal sections for ease of transportation. Once on site, the sections were constructed and wired together; then fitted with the pre-printed graphics and fixed in place. The overall effect was incredible; the light boxes created an amazingly impressive and colourful display.
Harrods, the legendary department store, came to W&Co looking for a light box to illuminate the Harrods Estates building foyer. With the help of W&Co, Harrods decided on a custom sized Titan light box powder-coated in Black. Their artwork was printed on to a flexible PVC skin, which was then stretched across the 2 metre square light box. Harrods were very pleased with the result and felt that the light box really fitted into their prestigious office.
Click an image to enlarge
|
 |
 |
