Harrods

Huge Flex Face light boxes were displayed as the Hong Kong Tourism Board (HKTB) celebrated the UK launch of 2006 Discover Hong Kong Year Friday (4 November) with a glittering ceremony at the world-famous department store, Harrods in Knightsbridge. Officiating at the launch were Hong Kong’s Chief Executive and HKTB Chairman as well as the Lord Mayor of Westminster and Harrods Chairman, Mr Mohamed Al Fayed. Together they performed the switch-on ceremony of Harrods’ famous festive lighting.

At the centre of the festival lighting, an 11 metre double sided flexi face light box, accompanied by a smaller 5 metre wall mounted light box both supplied and fitted by W&Co, including the large backlit banner graphics.

The light boxes were supplied in smaller, equal sections for ease of transportation. Once on site, the sections were constructed and wired together; then fitted with the pre-printed graphics and fixed in place. The overall effect was incredible; W&Co created an amazingly impressive and colourful display.

Harrods, the legendary department store, came to W&Co looking for a light box to illuminate the Harrods Estates building foyer. With the help of W&Co, Harrods decided on a custom sized Titan light box powder-coated in Black. Their artwork was printed on to a flexible PVC skin, which was then stretched across the 2 metre square light box. Harrods were very pleased with the result and felt that the light box really fitted into their prestigious office.