John Lewis
LED light boxes at John Lewis Stratford Olympic site offer winning formula
The first energy saving Razor LED light boxes to be used in John Lewis were fitted around the perfumery department within their new store located right in the heart of Westfield, Stratford City, Europe's largest urban shopping centre and the gateway to the Olympic Park.
Standard A2 size LED light boxes were fitted to the columns and various bespoke light boxes were fitted to the merchandising units for various brand concessions including: Chanel, Clinique, Dior, Estée Lauder, Lancôme and Yves Saint Laurent. There were also single and double sided light boxes fitted to plinths to enable free standing illuminated displays which were positioned strategically around the department to bring the product and promotions closer to the browsing customer.
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John Lewis approved the use of Razor LED light boxes to supersede the T5 illuminated Katana light boxes in the concessions of the new and refurbished perfumery departments. The sleeker flat profile snap frame, higher brightness and, more importantly, lower energy consumption were winning features for the ultra slim LED light box. The use of low energy LEDs in this light box contributes towards John Lewis' commitment to sustainability and energy savings.
One of John Lewis' foremost retail designers commented, "The new LED light boxes are excellent," he continued to state, "W&Co's exceptional service has helped our success creatively, financially and sustainably by supporting our business case towards a sustainable design approach to branding."
Other John Lewis stores, including Newcastle and Reading, have also now been included in the fit out of LED light boxes with other stores planned in the near future.
John Lewis' Beauty illuminates Bluewater store
The rollout of ultra slim light boxes to the UK's best high street retailer,* John Lewis, continues nationwide. The latest store location to have the stylish, flat profile, Katana ultra slim light boxes installed is Europe's largest retail and leisure destination, Bluewater, in Kent. The light boxes have been fitted to merchandising units, counters and displays for brands including: Clinique, Estée Lauder, Clarins and Lancôme. The brands' high quality display graphic prints are beautifully illuminated to catch the attention of shoppers in the department. The quality, modern styling and adaptability of sizes of the Katana display light box continues to prove a winning formula for the prestigious health and beauty environment within John Lewis department stores.
*John Lewis was named best high street retailer at the Which? awards in 2009.
John Lewis' Beauty lights up Oxford Street
John Lewis continued with their refurbishment of their beauty departments by again utilising the sleek, flat frame, ultra slim Katana light box in their flag ship store in Oxford Street. The importance of the lighting, adaptability and ease of use is paramount to the continued use of these ultra thin light boxes. The light boxes customisable sizes were important as they needed to be fitted to showcases and merchandising displays which would not allow for a deeper light box. John Lewis wanted their staff to be able to change the graphics with the minimum of fuss; the simple snap frame profile enables the quick and easy change of visuals.
John Lewis' Beauty shines bright
The UK's favourite retailer* John Lewis utilised W&Co's sleek ultra slim Katana light boxes in the beauty department of their Glasgow store. A series of tall ultra slim light boxes were fitted to prestigious retail showcases and smaller square thin illuminated displays were fitted in succession around retail merchandising units. John Lewis are the first major retail outlet to draw upon the new flat profile option for the Katana light box giving the units that quintessentially stylish and contemporary feel. The overall appearance was stunning, John Lewis remarked that the, "lightboxes look excellent at Glasgow. Everyone is really pleased with the look..."
*Survey (23 January 2006) "Consumer Satisfaction Index 2006" by retail industry analysts Verdict Research, John Lewis took first place in a customer satisfaction index.
