Project Description

Land Rover Illuminated Graphics

Land Rover on road to more success with backlit graphic walls

Land Rover decided to create large illuminated graphics for their walls using urban photographic scenes and an ‘Autobiography’ logo which brightened up areas of their flagship car showroom in Mayfair, London.

The prestigious automobile brand wanted to have the best quality display and nicest finish available so they decided upon W&Co’s Fabrilite LED light box. They recognised the superior build quality complemented with high and even brightness from the LEDs across the whole print area. With the lightbox system’s silicone edge graphics being able to fit easily over a large area without sagging it was the perfect solution for the car showroom’s illuminated backdrop.

Various large format light boxes made up the illuminated graphic walls which were produced in smaller sections and assembled to sizes of  up to 4m x 3m on site. Each backlit graphic wall was fitted with one continuous large format fabric graphic stretched across the entire face of the large light box without a join in site. The large format LED light boxes were recessed into the walls so all of the valuable showroom space was kept for the cars.

The high quality large LED graphic walls proved fitting wall coverings to the prestigious Land Rover cars on show. The bright and even LED illumination of the cityscape graphics bringing more life to the car showroom and helping to generate more sales. Land Rover were extremely happy with the stunning new visual effect that transformed the car showroom.

For further information and various options for using tension fabric light boxes as continuous walls of illuminated graphics, or even for non-illuminated, please follow this link: Go to tension fabric systems