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W&Co were appointed in April 1999 to create a new style of signage for Sainsbury's new prestigious Eco friendly store near the Millennium Dome in Greenwich. The store opened in August 1999 complete with W&Co's newly designed point of sale which was installed by our own installation team. Today we are continually installing our point of sale frames and graphics to stores throughout the country on a regular basis.
W&Co have efficiently handled production of our point of sale items for many mini roll-outs for specific products, including: organics, pasta, detergents and bread. This required a great deal of organisation to produce, collate, pack and deliver to all the stores throughout the United Kingdom.
After a year of design and development on point of sale signage for Sainsbury's, W&Co has completed a further 6 Month Rollout over 250 stores across the United Kingdom. During this period W&Co has co-ordinated this large scale project efficiently and effectively, giving a new internal look to Sainsbury's stores across the country, helping customers to navigate stores with great ease.
W&Co. have developed a new point of sale format for Sainsbury's to provide a consistent one-stop solution. The choice of blue as a background colour, combined with the familiar Sainsbury's orange, has introduced a new and organised vitality.
Comments Iain Ellwood, strategic director at brand innovation consultancy Cobalt, after his recent visit to the Cromwell Road store :'........the navigation and promotional signage are excellent........'. W&Co. were tasked with bringing clarity, immediacy and qualitivaty to the signposting and are described by Anthea Nicholson-Cole, then head of design at Sainsbury's, as '......a breath of fresh air.....'. Indeed, Sainsbury's chief executive Sir Peter Davis identified that where stores have been refurbished, sales have soared 7.1% and commented: '...it does seem that spending money works'.
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