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KIDS UNIVERSE AT SELFRIDGES
Selfridges approached W&Co with a major concept to be implemented in their new 'Kids Universe' department.
The brief was to completely refurbish the first floor area, approximately the size of four football pitches, in Oxford Street, London.
This included a graphic frieze above the display area using their theme of the four elements of earth, wind, fire and water. It involved the printing,
finishing and installation of hundreds of graphics. The whole project was completed on time over a nine month period working closely with Selfridges to ensure the
minimum of disturbance to the customers.
“...vast, stunning, visual effect...” Brian Marchbank - MD Selfridges.
Please click on an image to enlarge.
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