Simply Be
Simply Be Light Up High StreetSimply Be, the catalogue brand that specialises in larger size womenswear, wanted to bring their plus-size fashion range to the high street and has opened two brand new stores in Liverpool and Bury with an aim of giving customers the ultimate shopping experience. This fantastic shopping experience is enhanced by the large format illuminated graphics positioned around the new stores which adds to the wow factor the stores generate. Simply Be knew they wanted large format light boxes for the new stores and when they saw W&Co's LED Fabric Face light box systems they knew they had the perfect solution.
Utilising the Frameless Fabric Face LED light boxes in both 40mm and 100mm depths, the store was designed to have a range of light boxes installed from the entrance all the way through to the state of the art changing rooms at the back. The Fabric Face system is so versatile that the same profile can be used in a variety of locations and sizes without compromising the look and functionality of the display. A large majority of the 40mm deep LED light boxes, the 'Fabric Face 40' were manufactured at 2.7m high x 750mm wide, a size not realistically possible for snap frame light boxes, and these were cleverly mounted to a sliding rail system which revealed shelving for extra stock of clothing behind. The 100mm deep 'Fabric Face 100' light box was reserved for even bigger light boxes with the largest being 2043mm x 1865mm installed at the end of the cash desk. These units can be fully recessed which allowed them to be used not only flush and surface mounted but also within a custom built desk.
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Another advantage of using W&Co's Frameless Fabric Face system is that when the store comes to change their artwork it can be printed onto the special backlit material and simply posted to the store for the shop staff to fit themselves within minutes, without having to rely on a team of specialist shop-fitters to update their image. This will make a big saving over the coming years. The energy efficient LED's will also make a big saving on the stores electricity costs which could be up to 80% less than if they had installed fluorescent tube illuminated displays.
In addition to the graphic light boxes we were also given the opportunity to supply some more architectural feature lighting in the form of the LED Illuminated Ceiling Discs which were hung from the ceiling in the Bury store. We custom built the 2300mm diameter ceiling discs using the same principal of the Fabric Face graphic light boxes but just leaving the tensioned fabric unprinted and plain white. Normally ceiling lighting like this can be extremely expensive but our fabric face system offers a high quality alternative at a fraction of the cost.
The big opening at the Liverpool store was attended by some well known celebrity soap stars including Lisa Riley from (Emmerdale) and Katy Cavanagh (Coronation Street).
