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Boots

Digital Photo Counter Lightboxes are Developed for Boots

An innovative hanging Point of Sale menu light box system was developed, for Boots The Chemists, for trials in Glasgow Fort and London's Sedley Place. Utilising three A1 ultra thin light boxes in series, to create a menu board style display, on a cable hanging system to illuminate the POS graphics highlighting the range of high quality digital and traditional processing services that Boots offer to their customers.

Light boxes have been proven to catch the customer's eye and so it was believed that this should make it quicker and easier for the customer to choose the service they require before reaching the counter and reduce queuing times. The menu light box system was tilted at a 10° angle for easy viewing for the customer and was suspended on a specially developed steel cable system. It resulted in customers being dealt with 3-4 times quicker than when only non-illuminated graphics were in place.

Format Manager, Lisa Ellis commented, "The light box system looks very modern, is a beacon for the photo department and is really driving customer awareness of the breadth of processing services that Boots offers".

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