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E4 & Magners

Flex Face light boxes to illuminate pastures new

A large Flex Face Light box was produced for the TV channel E4 to create an illuminated sign to promote Magners Cider at the entrance to the 'Magners Pasture' at the E4 Udderbelly entertainment destination in London.

The E4 Udderbelly is a unique venue in the form of a giant upside-down purple cow! Music, theatre, circus and comedy events are hosted in the Udderbelly throughout the summer outside the Southbank Centre.

The cow shaped 'tent' is accompanied by the 'Magners Pasture' an outdoor dining and drinking area with giant Connect 4 and outdoor digital screens showing Wimbledon and World Cup football. The Flex Face Light box is displayed at the entrance of the Magners Pasture directly on the Southbank and it can be seen illuminating across the River Thames from the other side!

W&Co managed to turn this project around extremely quickly due to the short lead-time and the client was extremely happy with the result. Flex Face light boxes are ideal for these type of large format outdoor illuminated signs and the backlit PVC banner material ensures durability for outdoor applications.

For more information on W&Co Flex Face light boxes see: Flex Face Light Boxes

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