Lightboxes shine at ITV
Completely bespoke display light boxes were designed, manufactured and installed by W&Co in the ITN building, central London. The large custom made light boxes were part of a revamp which considerably brightened up the offices and reception areas of ITV and ITN.
There were a total of 22 large light boxes fitted on several floors and many of the illuminated displays had to be engineered to create an even curve around 90° corners. Each light box was made up in 3 sections, utilising a Dibond back tray with opal and clear acrylic front sheets, based on the design of the Aurora acrylic light box. The sections were 800mm high by 2400mm wide making a total graphic area of 2400mm square.
A stunning visual display was created with the selection of a fantastic array of promotional images from ITV television shows including: Hells Kitchen, Hatty Hill's TV Burp, Eco Beach, Grease is the Word, WAGS Boutique and Primeval. These graphic images were printed utilising the Lambda large format printing process onto photographic backlit Duratrans film to create the highest quality backlit prints possible.
ITV were extremely pleased with the look of their light boxes and will continue to utilise them to brighten up the offices with their latest TV shows.