The Salvation Army
The Salvation Army get their presence sorted in time for Christmas!
W&Co have just produced freestanding Flex Face Light Boxes for the windows of The Salvation Army's International Headquarters in London.
They wanted a way to increase their street presence to the estimated four million people who pass by their building every year. The double-sided, large format, light boxes with Christmas display graphics were installed by W&Co to the utmost satisfaction of the client, verified by their comments, “the installation team worked tirelessly to get everything up and sorted in a single day” and further remarked, “we're delighted with how everything worked out and would happily recommend W&Co's service, which was excellent from beginning to end.”
Here is their email to us in its entirety and in their own words, after the successful installation of the light boxes:
The Salvation Army's International Headquarters has been on the same central London site for almost 130 years but it was only when the new building – constructed at no cost to The Salvation Army – was finished in 2004 that we began to think about using the site to tell our message. The headquarters is on the walkway between St Paul's Cathedral and the Tate Modern Gallery (just by the northern end of the Millennium Footbridge) and we wanted a way to engage the estimated four million people who pass our building every year.
Previous displays had been fairly successful but we had a number of problems to overcome. The ground floor display area is set back from the outside by a two-metre gap (which allows natural light into the lower-ground public cafe), there is large lettering on the outside and interior glass, there are large pillars and other frames and the glass itself is highly reflective. Lighting our displays so they could catch the attention of passersby became a major headache.
Looking at the various options, we decided we needed something on a large scale, and also something that produced its own lighting – which is why we went for lightboxes.
Weighing up the various options we went for 2.5m x 2.5m flex-face double-sided boxes. If money had not been an issue we'd almost certainly have gone for the fabric face option but we needed to be careful with our budget. The displays are for raising interest and awareness, not money.
The installation team worked tirelessly to get everything up and sorted in a single day.
We're delighted with how everything worked out and would happily recommend W&Co's service, which was excellent from beginning to end. The lightboxes now carry a simple Christmas display which shines out for all to see. In time we plan to replace the skins to show other subjects, including the work of The Salvation Army around the world.