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Selfridges

Display Graphics for 'Kids Universe'

Selfridges approached W&Co in 1994 with a major concept to be implemented in their new 'Kids Universe' department. The brief was to completely refurbish the first floor area, approximately the size of four football pitches, in Oxford Street, London. This included a graphic frieze above the display area using their theme of the four elements of earth, wind, fire and water. It involved the printing, finishing and installation of hundreds of display graphics. The whole project was completed on time over a nine month period working closely with Selfridges to ensure the minimum of disturbance to the customers.

Selfridges also requested W&Co to produce and supply light box signs for a stylish display in their Oxford Street window for Cartier. The display consisted of various sized Katana ultra slim light boxes, chosen for their good looks and unique appearance, which contained graphics of Cartier's luxury goods and giftware.

"...vast, stunning, visual effect..." Brian Marchbank - MD Selfridges

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