Simply Be Light Up High Street
Simply Be, the catalogue brand that specialises in larger size womenswear, wanted to bring their plus-size fashion range to the high street and has opened brand new stores in the UK, including Manchester, Liverpool, Leeds and Leicester with the aim of giving customers the ultimate shopping experience.
This experience is enhanced by the large format illuminated graphics positioned around the new stores which adds to the wow factor the shops generate. Simply Be knew they wanted large format light boxes for the new stores and when they saw W&Co's LED Fabric Face light box systems they knew they had the perfect solution for build quality, light distribution and brightness.
Utilising the Frameless Fabric Face LED light boxes in both 40mm and 100mm depths, the store was designed to have a range of light boxes installed from the entrance all the way through to the state of the art changing rooms at the back. In addition to the lightboxes on the perimeter walls the store design also includes Fabric Face light boxes in a more architectural feature lighting capacity, where they are used face down as LED illuminated ceiling discs with a simple white fabric fascia. The Fabric Face system is so versatile that the same profile can be used in a variety of locations and sizes without compromising the look and functionality of the display.
A large majority of the 40mm deep LED light boxes, the 'Fabric Face 40' were manufactured at 2.7m high x 750mm wide, a size not realistically possible for snap frame light boxes, and these were cleverly mounted to a sliding rail system which revealed shelving for extra stock of clothing behind. The 100mm deep 'Fabric Face 100' light box was reserved for even bigger light boxes with the largest being 2043mm x 1865mm installed at the end of the cash desk. These units can be fully recessed which allowed them to be used not only flush and surface mounted but also within a custom built desk.
The LED Illuminated Ceiling Discs which were hung from the ceiling were custom built at 2300mm in diameter, these ceiling discs utilise the same principal of the Fabric Face graphic light boxes but the tensioned fabric is left unprinted plain white to offer an ambient lighting effect. Normally ceiling lighting like this can be expensive but our fabric face system offers a high quality alternative at much better price.
Another advantage of using W&Co's Frameless Fabric Face system is that when the store comes to change their artwork it can be printed onto the special backlit material and simply posted to the store for the shop staff to fit themselves within minutes, without having to rely on a team of specialist shop-fitters to update their image. This will make a big saving over the coming years. The energy efficient LED's will also make a big saving on the stores electricity costs which could be up to 80% less than if they had installed fluorescent tube illuminated displays.
Many well known celebrities have attended the grand opening of various Simply Be stores, these include: Kym Marsh (Coronation Street) who performed the opening of Simply Be's flagship store at the Arndale Centre in Manchester; the Liverpool store opening was attended by some well known celebrity soap stars including Lisa Riley from (Emmerdale) and Katy Cavanagh (Coronation Street); and the Leicester store was opened by Gemma Collins (The Only Way Is Essex) who has also designed her own exclusive collection for Simply Be.