Project Description

Simply Be

Simply Be Fabric Lightboxes Light Up High Street

The catalogue brand, Simply Be, wanted to bring their plus-size fashion range to the high street and so opened brand new stores all over the UK, including Manchester, Liverpool, Leeds and Leicester. The aim was to give customers the ultimate shopping experience possible. This experience is enhanced this with lots of large format fabric lightboxes with colourful illuminated graphics positioned around the new stores which adds to the wow factor the shops generate.

Simply Be Store LED Ceiling Discs

Simply Be Store Front with LED Ceiling Discs

The clothing brand knew they wanted large format illuminated graphics for the new stores and when they saw W&Co’s LED Tension Fabric lightboxes they knew they had the perfect solution for build quality, light distribution and brightness.

Utilising the Frameless Fabric Face LED lightboxes in both 40mm and 100mm depths, the store was designed to have a range of light boxes installed from the entrance all the way through to the state of the art changing rooms at the back.

LED illuminated ceiling discs

In addition to the fabric lightboxes on the perimeter walls the store design also includes Fabric light boxes in a more architectural feature lighting capacity, where they are used face down as LED illuminated ceiling discs with a simple white fabric fascia. The Fabric Face system is so versatile that the same profile can be used in a variety of locations and sizes without compromising the look and functionality of the display.

Instore LED Ceiling Discs

Instore LED Ceiling Discs

The LED Illuminated Ceiling Discs which were hung from the ceiling were custom built at 2300mm in diameter, these ceiling discs utilise the same principal of the Fabric graphic light boxes but the tensioned fabric is left unprinted in plain white to offer an ambient lighting effect. Normally ceiling lighting like this can be expensive but our fabric face system offers a high quality alternative at much better price.

Large Format Fabric Lightboxes

A large majority of the 40mm deep LED light boxes, the ‘Fabric Face 40’ were manufactured at 2.7m high x 750mm wide, a size not realistically possible for snap frame light boxes, and these were cleverly mounted to a sliding rail system which revealed shelving for extra stock of clothing behind. The 100mm deep ‘Fabric Face 100’ light box was reserved for even bigger light boxes with the largest being 2043mm x 1865mm installed at the end of the cash desk. These units can be fully recessed which allowed them to be used not only flush and surface mounted but also within a custom built desk.

Another advantage of using W&Co’s Frameless Fabric Face system is that when the store comes to change their artwork it can be printed onto the special backlit material and simply posted to the store for the shop staff to fit themselves within minutes, without having to rely on a team of specialist shop-fitters to update their image. This will make a big saving over the coming years. The energy efficient LEDs will also make a big saving on the stores electricity costs which could be up to 80% less than if they had installed fluorescent tube illuminated displays.

Celebrities Opening Up

Kym Marsh with LED Ceiling Discs

Kym Marsh opening store in Arndale Centre with LED Ceiling Discs behind.

Many well known celebrities have attended the grand opening of various Simply Be stores, these include: Kym Marsh (Coronation Street) who performed the opening of Simply Be’s flagship store at the Arndale Centre in Manchester; the Liverpool store opening was attended by some well known celebrity soap stars including Lisa Riley from (Emmerdale) and Katy Cavanagh (Coronation Street); and the Leicester store was opened by Gemma Collins (The Only Way Is Essex) who has also designed her own exclusive collection for Simply Be.

For further information and all the options on Fabric Lightboxes please follow this link: Go to Tension Fabric Lightboxes