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Soho Gyms

Soho Gyms' new signage works out great!

Soho Gyms, a chain of gyms spread out across central London, was in need of new illuminated signage to attract the attention of new fitness goers, so of course they came to W&Co for superb customer service and top quality signage products.

W&Co was tasked to revitalise their exterior and interior signage at their gym in Tower Hill, London. The primary focus was to update the main entrance sign, which was to hang above the doorway at an angle, and the illuminated front desk that would greet members as they first entered the gym.

From the 2D digital artwork W&Co produced 3D visualisation drawings for the customer showing their proposed signage in situ to ensure we had understood their brief and give them the opportunity to refine their design before proceeding any further.

Prior to manufacture W&Co undertook a site survey to make all the specific measurements and technical details were correct. By choosing to use W&Co's installation service the customer had peace of mind that their project would be managed professionally from start to finish.

The first gym to be fitted out was in Tower Hill, London which had signs finished with a high quality painted aluminium sign tray stencil cut with raised acrylic lettering and logo detail which was illuminated with white LEDs. The front desk light box was upgraded to have flat cut acrylic panels with the customer's logo digitally printed to the face.

Soho Gyms were so pleased with the new illuminated signage at Tower Hill that they have utilised W&Co's sign making and installation skills for both the Lewisham and Clapham branches which were in need of updated signage. Both the Lewisham and Clapham branches have had replacement entrance signs and projection signs to match the Tower Hill gym's signage as well as frosted vinyl graphics for the doors.

It was a pleasure to work with this client and we look forward to updating and enhancing new and existing Soho Gyms as the business grows.

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