Lightboxes roll out to pubs and bars in Romania
Ursus brewers placed an order for nearly 1000 ultra slim Katana light boxes to be displayed in outlets across Romania. Ursus was looking to expand their current marketing projects and boost their recent re-branding efforts within pubs, night clubs, bars and restaurants. The light boxes were all made up in a square format to a bespoke size to take the pre-designed graphic prints.
Special fixings were produced for the rear of the light boxes to enable them to be attached to pre-mounted brackets at various locations. To complete the package W&Co supplied the light boxes with printed graphic inserts. These were screen boosted backlit prints, chosen for quality and cost effectiveness from a range of printing methods.
Market research has shown that the use of light boxes in a nightclub environment can increase drink sales by nearly 400% as most customers only decide what drink they want when they get to the bar.
The project was successfully exported to Romania and the client stated that they were, "very pleased with the light boxes."