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CARAT* London

Lightboxes and Signs Put a Sparkle on Jewellery stores

Luxury fashion jeweller CARAT* London, who has several stand alone shops and concessions in department stores, was on a mission to swap their dated shop displays for something more eye-catching in an effort to stay current, which is in-keeping with their mission statement; to be beautiful, affordable and relevant.

Starting with their jewellery concession in Fenwick, Brent Cross, W&Co was tasked to supply and install several tension fabric face LED light boxes to replace their old printed PVC panel displays on a pillar as well as custom sign letters of their logo to go above the light boxes on each face of the pillar.

Following the success of the Fenwick concession, CARAT*'s Area Manager commented the "the final product looks amazing" and that they were "really happy." W&Co was subsequently invited to survey three of their stand alone stores in Central London for replacement displays and installation at Canary Wharf, Covent Garden and Burlington Arcade in Mayfair.

For the Canary Wharf store CARAT* London required a large LED display light box which was installed at the back of the store on a blank wall to brighten the area and make use of the empty space.

Then at the Covent Garden store two tall and thin light boxes were installed in empty spaces close to the window so the illuminated graphics would be seen by passersby coming from either direction during all hours of the day.

Similar to the illuminated displays at Covent Garden, Burlington Arcade also had tension fabric light boxes in the window, however, these were freestanding to sit on the top of display cabinets and were double sided so that customers inside the store could view the displays too.

Following the completion of Canary Wharf, Covent Garden and Burlington Arcade by W&Co's in-house installation team there was a requirement for several wall-mounted light boxes at CARAT*'s final London store at Wimbledon. These fabric light boxes were supplied to a shop-fitting company who were already refurbishing the store but W&Co's LumiTex fabric light boxes were specified by CARAT* London to ensure the Wimbledon store's displays was consistent with the others completed by W&Co.

As well as being bright and frameless, CARAT* London wanted to be able to easily update and change the graphics in the light boxes which the LumiTex fabric face light box offered.

Shortly after all the central London stores were completed, CARAT* London ordered winter sale fabric prints to promote seasonal reductions after Christmas.

W&Co is looking forward to helping CARAT* London on its mission to stay beautiful, affordable and relevant as they continue to modernise further shops and concessions in London and around the UK.

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