Land Rover on road to more success
Land Rover decided to create large illuminated graphic walls using urban scenes and an 'Autobiography' logo which brightened up areas of their prestigious car showroom in Mayfair, London. They chose W&Co's Fabrilite LED light box as they recognised the superior build quality complemented with high and even brightness across the whole graphic area.
The large format light boxes were produced in sizes up to 4m x 3m with one continuous fabric graphic stretched across the face. The light boxes were recessed into the walls so all of the valuable showroom space was kept for the cars.
The frameless illuminated graphics proved a fitting back drop to the prestigious cars on show with the extra illumination bringing more life to the car showroom and helping to generate more sales.