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Volkswagen

Tension fabric LED light boxes steer customers in the right direction

Various large format tension fabric LED light boxes were manufactured and installed at Inchcape West London Volkswagen in Brentford; Volkswagen's largest UK car showroom and new flagship dealership.

W&Co was approached by branding experts, Integrity, to help design and manufacture a series of LED light boxes to create a fully illuminated feature wall in the main reception and illuminated wayfinding signage.

The impressive illuminated feature wall was constructed from numerous large format fabric face LED light boxes fitted around a central doorway and a nine screen video wall as well as wrapping around a corner at one end.

W&Co worked closely with Integrity, both the site contractors and AV suppliers to ensure a well coordinated effort to complete this striking and high quality combined light box and video wall installation.

The majority of the LED light boxes that make up the wall have been covered with plain white backlit tension fabric whilst some of the larger areas have been digitally printed with images and information on historical VW models from 1945 to present day.

To accompany the main feature light box W&Co has supplied a 7m long double sided tension fabric face LED light box to act as wayfinding signage for customers across the 4 floor showroom. These light boxes were fixed to the ceiling for maximum visibility as soon as customers enter the dealership.

W&Co was also asked to design and develop ceiling hanging tension fabric LED light boxes to go above the cars in other VW showrooms. This square shaped, multi-faced, feature lighting unit is essentially four double sided light boxes neatly connected together with mitre joins to create rectangular highlighter units above new key VW models on display. W&Co is privileged to be supplying more Volkswagen car showrooms with tension fabric illuminated hanging feature light boxes over the coming months.

Previously W&Co has supplied ground fixed outdoor advertising LED light boxes for Volkswagen to illuminate promotional posters close to the roadside. These premium illuminated poster cases were replacements for digital screens which were actually established as being less effective than the static illuminated advertising by quick moving traffic.

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