How to Choose a Digital Display Screen for Advertising 📺✨
As consumer attention becomes harder to capture, a digital display screen for advertising is now one of the most effective ways to promote your brand, products, or services. Whether you’re a retailer looking to attract high street footfall or a business owner aiming to modernise your reception or showroom, digital screens offer unbeatable visual impact and flexibility.
In this article, we’ll guide you through the key considerations when choosing a digital display for advertising, and how to make sure your investment delivers results.
Why Use a Digital Display Screen for Advertising? 🎯
Digital advertising screens are designed to grab attention. Compared to static posters or lightboxes, digital screens allow you to:
- ✅ Rotate multiple adverts or promotions throughout the day
- 🕒 Schedule content to suit your audience and time of day
- 🎥 Display dynamic videos, animations, and branded content
- 🖥️Update content remotely in seconds using a CMS (Content Management System)
This makes them ideal for everything from high street shop windows and shopping centres to reception areas, showrooms, visitor attractions, and restaurants.
Related: Explore our full range of Digital Signage Solutions 📡
Key Factors to Consider 🛠️
When selecting the right digital display screen for advertising, here are some important things to look for:
1. Brightness 🌞
- Indoor screens typically require 450–700cd/m² brightness.
- High brightness window displays need 2,000cd/m² or more to stay visible in direct sunlight.
- Outdoor screens often start from 2,500cd/m² and above.
👉 Learn more about Digital Window Displays 🌤️
Enhanced Brightness Screens for opticians window
2. Screen Orientation 🖼️
Depending on your content, you may want:
- Landscape orientation for widescreen promotional videos
- Portrait orientation for posters, menus, or attention-grabbing sales messages
3. Indoor vs Outdoor 🌦️
- Indoor digital screens are cost-effective and easier to install.
- Outdoor digital screens require waterproof casing, weather protection, and additional cooling.
👉 Discover our Outdoor Digital Advertising Screens
Outdoor Digital Screens for Krispy Kreme
4. Content Management System (CMS) 📊
A good CMS allows you to:
- Upload and schedule content remotely
- Control multiple screens from one dashboard
- Manage local or national campaigns
W&Co offers flexible CMS options, including first-year-free subscriptions on many units. 🆓
5. Installation and Support 🔧🔁
Professional installation ensures your screen is securely fitted, cabled correctly, and configured for optimal visibility. We also offer ongoing support and warranty coverage.
Where Digital Display Screens Work Best 📍
💼 Retailers – Promote offers, new arrivals, and seasonal campaigns
🍔 Restaurants & Cafés – Use as Digital Menu Boards that are easy to update
🚗 Car Showrooms – Display vehicle promotions, brand videos, or welcome messages
🎟️ Visitor Attractions – Showcase events, ticket pricing, or sponsorship ads
👉 Click here to check out our client digital signage projects
POS Digital Screens for Venchi Chocolates Rome Store
Why Choose W&Co? 👷♂️🖥️
We supply and install high-quality digital display screens for advertising tailored to your needs. With over 20 years’ experience, W&Co works across retail, hospitality, education, transport and more.
✅ Ultra-bright screens (up to 3,500cd/m²)
✅ Custom mounts & enclosures
✅ Full installation & CMS setup
✅ Dedicated aftercare
✅ Competitive pricing with our Price Beater Promise 💷
Ready to Get Started? 🚀
If you’re thinking about a digital display screen for advertising, we’re here to help you find the right solution – and make sure it gets noticed.