Benefits of LED light boxes in Advertising
LED light boxes are widely recognised as one of the most effective advertising mediums available. Promotional posters and corporate signage—which utilises the combination of illumination and colour—are far more likely to catch a potential customer's eye than a non-illuminated poster or sign would do.
How do you Know LED Light Boxes are so Effective?
Market research has shown that illuminated advertising attracts a much higher customer footfall, enables quicker customer processing, and offers a significant increase in sales compared to non-illuminated advertising.
Here are some examples:
- Fortis bank had a financial product they wished to promote. They utilised double-sided light boxes in some of their branch windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their market research highlighted that the banks with backlit illuminated poster displays had an increase of over 30% sales of the advertised product in comparison to banks with exactly the same advert but displaying non-illuminated posters.
- Boots reduced the time that customers spent at their digital photo counters by 3 to 4 times simply by replacing their non-illuminated menu signage displaying services and prices with bespoke illuminated menu light box displays.
- Bacardi market research has shown that the majority of people in a nightclub environment were not sure of what they were going to order when going to the bar. When their promotion was illuminated, the increase in sales of the specific promoted drink increased by over 100%.
Why use LED Light Boxes instead of Fluorescent Lighting?
Traditional illuminated advertising utilise fluorescent lighting for signs. Advances in light box technology has led to a better way of marketing your business in physical spaces—that is, through the use of LED light boxes.
Here are the biggest advantages to using LED light boxes over standard fluorescent light boxes:
1. Lower Power Consumption
Light emitting diodes (LEDs) consume way less energy than their fluorescent counterparts. They only use a fraction of the electricity required to power fluorescent lights to produce even stronger lighting.
The energy efficiency of fluorescent lights is drastically affected by their size and shape. Colour filters are necessary if you want a fluorescent light box to produce specific colours, which add to the overall cost of installation. Having to consider varying degrees of power consumption depending on the form factor of your light box is not a concern for LED lights.
Since light boxes are commonly kept turned on for as long as your business is open, it makes more sense to use LED light boxes if you want to keep your electricity bill as low as possible.
2. Longer Life Expectancy
LED lights can last for as long as around 35,000 to 50,000 hours of use. In comparison, the average fluorescent light will only be of use for about 10,000 to 15,000 hours.
LED lights reach the end of their lifespans without much maintenance required, while fluorescent lights have to be constantly swapped out with new ones for the same amount of time.
When LED lights start to fail because of use, they only get dimmer with time. Fluorescent lights usually just go out abruptly once they hit their usage limit. You will know when you need to replace your LED light boxes, and you can use them while you are shopping for replacements. Fluorescent light boxes failing can take you by surprise and leave your business literally in the dark.
The great durability of LED lights extend to their shock-resistance. Since light boxes are generally placed in spaces where they can come into contact with people, you will want to make sure your light boxes can withstand the very real possibility of getting bumped into or hit. LED lights can absorb impact unlike fluorescent lights, which are relatively fragile.
3. More Environmentally Friendly
Less power consumption results in a lower carbon footprint, which leads to a more environmentally friendly business operation.
LED light boxes achieve that goal without sacrificing the quality and output of your advertising efforts. Your business becomes more sustainable on a practical level, and you accomplish social responsibilities at the same time.
Additionally, fluorescent light tubes containing mercury and other heavy metals can be safety risks. Breakage is also more of a possibility with fluorescent tubes than LED lights. Having to replace broken or spent fluorescent light boxes contributes to more waste and pollution.
By using LED light boxes over fluorescent light boxes, you positively affect your bottom line and meet public expectations regarding ecological concerns.
4. Greater Versatility
Because LED lights don’t have the form limitations of traditional fluorescent lights and are typically smaller in comparison, LED light boxes can be used in more ways than fluorescent light boxes.
LED light boxes can come in ultra-thin designs. Such models take up very little space in your place of business, which you can use for more products to display, more room for foot traffic, and other purposes. Their sleek look are perfect for a modern, elegant aesthetic as well.
The toughness of LED light boxes allows you to place them outside your store without worrying too much about them being damaged. It will be so much easier to entice passers-by to come in with a bright, creatively designed LED light box in front of your business establishment.
You can also simply show content for your digital spaces (such as discounts on your website or events on your social media accounts), so engagement is still possible even if those potential customers don’t enter your store.
Where are LED Light Boxes used most Effectively?
LED light boxes are proven to be extremely successful advertising tool for various illuminated display and sign applications including:
- Retail point-of-sale displays
- Corporate signs for business premises
- Outdoor advertising
- Airport signage and displays for duty-free shops and lounges
- Train station notice boards and time tables
- Nightclub, pub, and bar promotions
- Restaurant menu boards and signage
- Showroom information and promotional displays
- Exhibitions or trade shows
Illuminated window displays are a great way to maximise your visibility, and double-sided LED light boxes in a shop window advertises to both customers inside and outside the store.
Free-standing illuminated displays are the perfect way to bring your promotional message closer to the customer, as they work really well in larger areas such as showrooms and department stores.
LED Light Boxes Lead Businesses to a Brighter Future
Illuminated displays and signs achieve far more attention from customers than non-illuminated versions, and as a consequence help drive significantly more sales. Therefore, light boxes should be considered a prudent investment to any company looking to increase brand awareness and sales revenue. To maximise the value light boxes provide, choose LED light boxes for their energy efficiency and flexibility.