House of Savin increase customer engagement with digital display

W&Co supplied a 55-inch Ultra High Brightness dress shop digital display for House of Savin, a luxury bridal boutique located in Chelsea, London. Known for its elegant aesthetic and high-end bridalwear collections, the boutique sought a sleek and modern solution to showcase seasonal video campaigns in its shopfront window.

To complement the boutique’s refined interior and external signage, the screen was suspended from the ceiling using a chrome pole-mounted system. This ensured a secure installation with minimal visual clutter, allowing the digital content to take centre stage and attract the attention of passersby.

The ‘Luma’ digital screen, part of W&Co’s Ultra High Brightness range, offers exceptional visibility even in direct sunlight—making it ideal for dress shops and other street-facing retail environments. For this bridal shop digital display, manual brightness control via remote and an automatic light sensor were key requirements. These features allow the boutique to adjust brightness levels depending on the time of day and the type of content being displayed.

The client required a fast turnaround due to ongoing renovation works. W&Co was able to meet the deadline by supplying a stocked unit, ensuring the project stayed on track without delays.

This installation demonstrates how a digital display for a dress shop can enhance visual merchandising in luxury retail, blending practicality with high-end design to create a captivating storefront experience.