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Ford Motor Company, Europe

Illuminated totems help drive car showroom sales

Ford introduced orange to their brand colours and wanted to bring the colour into car showrooms across the UK and Europe with the use of cleverly positioned illuminated displays and graphic panels.

For this they required free-standing, double-sided, illuminated totems, or light columns, which would hold branded display prints on both sides to maximise the viewable area and enhance the colour and brand awareness.

The Apache illuminated totem was selected by Ford, above light columns from other suppliers, because of its high quality, robust construction, better stability and superior light distribution. Small modifications were made to the appearance, prototypes approved and then the manufacturing of the roll-out began.

Two totems were sent to individual car showrooms along with an orange acrylic panel with printed logos, also supplied by W&Co, which were used to surround the TV screens in the car showrooms. The project ran extremely well and the client was very happy with W&Co's service and the effect on the showrooms.

Ford's satisfaction with the project is highlighted by the positive remarks from the Retail Design Manager who stated,"...we were delighted with the product and service that you offered us." He further commented that W&Co,"...has at all times been most help and cooperative on a 'personal' [and] customer service level."

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