Project Description
Tension fabric frames were seen by Jacamo, the men’s plus size clothing brand, as the ideal solution to promote their brand. This visual goal was achieved with stunning large format textile graphics in the display frames around their concessions within Simply Be stores.
Jacamo wanted a mix of tension fabric frames, illuminated and non-illuminated, to get the range noticed by customers from afar. To help attract more attention, some of the tension fabric systems sported graphics of famous celebrity Andrew “Freddie” Flintoff wearing clothes from the Jacamo range.
The fabric displays that were illuminated, with W&Co’s optimum fabric light box system, were guaranteed the best light output and even light distribution with superior LED lighting.
It wasn’t just the clothing that was plus size, a number of the textile frames were very large too. Some weighing in at nearly 3m x 1m and others at circa 2m x 2m. Even at these sizes W&Co can produce the fabric displays at only 40mm deep but with a robust build quality they maintain their structural integrity.
With the frameless fabric system, some of the displays were also recessed into walls and desks, to give a sleek and flush effect with edge-to-edge graphics.
Jacamo was really pleased with the overall look and the quality of the displays. They were also confident that the tension fabric frames would improve the customer experience in the stores and bring more awareness to their concessions.
For more information about tension fabric frames, please check out our page with options for Tension Fabric Systems.