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Waitrose New Beauty Shines

Custom made LED light boxes were supplied to the Waitrose flag ship store in Canary Wharf, the largest Waitrose shop in the UK, as part of its latest refurbishment to give it a fresh new look.

The Razor LED light boxes were used in Waitrose's first ever health and beauty department offering perfumes and colognes alongside other well known beauty products. The light boxes were positioned at the end of the gondolas to illuminate the product promotions and raise brand awareness.

The slim line LED light boxes were chosen because their superior quality fits with the supermarket's high quality brand image. The light box has fantastic homogenous light distribution and high brightness compared to other ultra slim light boxes and there are no etched lines or markings on the lighting panel to show through onto the graphic which is important for the beauty brands' and the supermarket's high standards.

The ultra slim depth of the lightbox (only 26mm) meant it took up minimal space and the snap frame ensures the backlit graphic can be changed easily be the store's visual merchandising staff.

Waitrose's Managing Director, Mark Price, commented on the refurbishment saying, "The branch won awards when it was built nearly ten years ago, and this transformation will underline its status as our flagship shop and as a major shopping destination in its own right." W&Co was proud to have been invited to assist in the successful revamp of the flagship store and the endorsement of our LED light boxes being used by the upmarket supermarket chain.

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