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Whistles

Tension Fabric Face LED Lightboxes are Height of Fashion

Contemporary fashion brand, Whistles, draw on W&Co's FabriLite tension LED light boxes with full colour dye sublimation prints to fit in their new stores. W&Co has successfully supplied various Whistles stores including their Flagship store in Mayfair, London; Princes Square, Glasgow, The Bull Ring, Birmingham and St. Pancras International train station, London.

Whistles fabric face led light box in Mayfair

Whistles initially contacted W&Co in 2013 to supply illuminated retail display to their brand new flagship store on Dover Street in Mayfair, London. FabriLite Slim LED light boxes were selected for their slimline design and premium quality build to complement the flagship's sleek and minimalist decor. The tension fabric systems were also chosen for their seamless printed fabric graphics which are stretched across the entire face of the whole light box to create high impact visual effects with edge-to-edge display graphics.

The scope of works for the first store was to supply high quality large format light boxes with a slimline 40mm deep profile and even LED illumination of the dye-sublimation textile print. W&Co completed and delivered to site within 3 weeks of the order to ensure that it was in place in good time for the grand opening of the new flagship Whistles store.

Whistles tension fabric led lightboxes St Pancras London

Most recently Whistles approached W&Co to help fit-out their brand new store in St Pancras International Station in central London. Working closely with Whistles and their store designers, a concise understanding of all the in-store requirements and objectives was established for the new store.

W&Co supplied a number of large format FabriLite LED light boxes to both the womenswear and menswear departments. One particularly large format light box, situated behind the cash desk, covered a huge area of 4.2 metres x 3 metres. Due to the size, these large format light boxes were manufactured in several parts and assembled on site.

The store was launched in mid September to coincide with the London Fashion Week SS15 event. Upon completion, Whistles' Store Development & Facilities Coordinator Chloe Hines said, "I just wanted to say a big thank you for the work you have done... everyone in the office is talking about it and lots of people are planning to visit tomorrow for the SS15 event for London Fashion Week."

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