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Digital signage screens offer Infiniti endless possibilities

Freestanding digital signage screens were supplied to Infiniti to enable them to display their digital advertising videos in car showrooms and shopping malls around the UK.

Infiniti is the prestigious luxury car division of Japanese automobile manufacturer Nissan and is focussed on high class, well designed cars ranging from executive saloons through to large 4X4s.

The high quality 55" freestanding digital signage screens with their contemporary tablet styling were seen as the ideal product to complement the client's premium brand image, allowing ease of use whilst also enabling the client to promote their brand in a very attention-grabbing and engaging way.

The digital signage screens are being used at several key locations Infiniti wanted to promote at around the UK. These locations included Infiniti car dealerships in South Shields, Leeds, and Maidstone; also shopping centres such as: Intu Newcastle and the premium shopping destination of Bluewater in Kent.

At the various shopping centres Infiniti had concession stands acting as pop-up car showrooms with 3 or more cars on the stand and screens located in prime visual locations to attract attention and therefore increase awareness of the brand amongst the shopping public.

The freestanding digital screens selected were portable and USB enabled as standard, the client also chose the screens as they come with their own LAN and WiFi connection to upload media from the client's dedicated advertising login on our professional signage portal.

Using our system the client was able to upload their content to one or more screens at the same time. The digital advertising content management is run through our digital signage portal, which is an easy-to-use resource allowing the client to quickly change image transitions, add video, sound and program RSS feeds directly to each of the digital screens in all the various locations.

As the automotive brand develops in the UK and new car dealerships and concessions come up W&Co look forward to assisting Infiniti with further digital signage screens in future.

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